A candid reading of the site, the search landscape, and how AI tools currently answer the questions your clients ask.
We look at the live site, Search Console where you can share it, Google Business Profile, competitors, and a sample of AI answers for the queries that matter in your vertical. You get a written brief: what to fix, what to ignore, and whether the current build can carry the work.
- Technical and content findings in plain English
- Local and profile gaps
- How you presently appear in AI answers
- A recommended path: tidy, rebuild, or wait
Optimise
typically £2,000–£5,000
Make the current site worthy of the practice: architecture, copy, schema, performance, and the pages that should already exist.
When the CMS can take it, we do not start again for sport. We restructure, rewrite, and technically tidy so Google and answer engines have something to hold, and so a human landing from search is willing to enquire.
- Service and location pages with a spine
- Metadata, schema and internal links
- Performance and accessibility passes
- Enquiry paths that match the work you want
Site build
from about £2,000–£3,000
A new site, designed to be trusted, booked from, and cited — not a brochure with a chatbot taped to it.
Original front-end, distinctive type, fast templates, structured content. Built for UK professional services, with the unglamorous facts (hours, fee bands, people, locations) treated as first-class. Focused builds sit around £2–3k; heavier mid projects towards £5k.
- Design and build on a modern static stack
- Information architecture for search and for humans
- Schema, metadata, sitemap and sensible defaults
- An update path you can actually live with
Retainer
from about £750/month
Keep the thing honest after launch: new pages, local presence, measurement, and the slow work that compounds.
Useful when the site is in good shape and the practice still wants a specialist paying attention. Not a padded hours bundle, and not a hostage note. If a month needs less, we do less and say so.
- Iterative page and profile work
- Measurement against enquiries, not vanity rankings
- Content when there is something true to say
- A named person, not a rotating junior